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PHD Thesis / Tesis PHD
Graduate School of Business / Pusat Pengajian Siswazah Perniagaan
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Issue Date
Title
Author(s)
2017-04-06
The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of Bumiputera SME retailers and supporting agency
Nor Asiah Omar, Assoc. Prof. Dr.
;
Ahmad Sabri Kassim (ZP01355)
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2017
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