Browsing by Author William Lazer

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PreviewIssue DateTitleAuthor(s)
-Japanese direct investment in east asia: the strategic implications for marketingDonna G. Goehle; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-The legal environment of gray marketing in selected pacific basin Countries: a review of the international legal literatureRobert L. King; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-An lnvestigation of the stereotyping of foreign products by Korean consumer a multiple cue studyJongsuk Ye; Hanjoon Lee; Chankon Kim; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-A Longitudinal study of a joint venture between a Swedish firm and an Indian partnerSyed Akmal Hyder; Pervez N. Ghauri; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Macromarketing and Portugal: problems and prospectsRoy D. Adler; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Managing the transition from traditional to modern retailingRoger A. Layton; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Marketing and the negative impact of technology transfer on third world womenJean Larson Pyle; Leslie M. Dawson; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Marketing research: law, ethics and public policyMichael F. Duffy; Patricia D. Duffy; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Marketing strategy implications of the hotel industry in SingaporeWong Kwei Cheong; Joseph Putti; Edwin Low; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Marketing strategy: a lesson from Japanese Samurai philosophyJohn B. Ford; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Matching planners to planning processesBert Piest; Henk Ritsema; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-A model of similarity and its empirical test: Towards better understanding of Tourists' perceptions and choice of European vacation destinationsAjay K. Manrai; Lalita A. Hanrai; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Motivating marketing channel members: a cross cultural perspectiveBert Rosenbloom; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-National Myopia: A cause of the U.S. trade failureSak Onkvisit; John J. Shaw; Gerald Sussman; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Not all nics are created equal: a comparison of Asia and Latin America casesJohn K. Wong; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Partnership marketing: the key to implementing CIMS. Joe Puri; C.M. Sashi; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-The People's Republic Of China: An Empirical Comparative analysis of country of origin product perceptionsTony L. Henthorne; Michael S.; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Perceptions of foreign investors by Chinese top managementChow-Hou Wee; Annukka Paloheimo; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Perceptual foundation of the decision to export: research in progressNancy Haskell; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-Product strategies for LDC marketsLeslie M. Dawson; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989