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Browsing by Author William Lazer
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Showing results 36 to 55 of 76
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Issue Date
Title
Author(s)
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Impact of import trade involvement on marketing management Practice in Nigeria
C. P. Rao
;
Hudson C. Nwakanma
;
David L. Kurtz
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Improving consumer satisfaction through internal marketing: The experience of retail banks in Singapore and Thailand
Patriya Tansuhaj
;
Jim McCullough
;
Tan Chin Tiong
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
In-store promotions : is their effect worth promoting
Amy Rummel
;
John Stewart
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Increasing exports: Implications For marketing managers
Camille P. Schuster
;
Theodore Fuller
;
William Lundstrom
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Intellectual property rights in a global Market: a hedging strategy
Shaheen Borns
;
Henry W.Vanderleest
;
Mahmud Rahman
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
International advertising: the search for the universal appeal
Alan J.Greco
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
International sales force development: Cultural congruence and acculturation
A. Coskun Samli
;
James Wills
;
Chinfei Cheng
;
Kemal Ranadireksa
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
The issue of measurement comparability in cross-cultural studies: an instrument reliability assessment
Nik Rahimah Nik Yacob
;
Ismail Rejab
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Japanese direct investment in east asia: the strategic implications for marketing
Donna G. Goehle
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
The legal environment of gray marketing in selected pacific basin Countries: a review of the international legal literature
Robert L. King
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
An lnvestigation of the stereotyping of foreign products by Korean consumer a multiple cue study
Jongsuk Ye
;
Hanjoon Lee
;
Chankon Kim
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
A Longitudinal study of a joint venture between a Swedish firm and an Indian partner
Syed Akmal Hyder
;
Pervez N. Ghauri
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Macromarketing and Portugal: problems and prospects
Roy D. Adler
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Managing the transition from traditional to modern retailing
Roger A. Layton
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Marketing and the negative impact of technology transfer on third world women
Jean Larson Pyle
;
Leslie M. Dawson
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Marketing research: law, ethics and public policy
Michael F. Duffy
;
Patricia D. Duffy
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Marketing strategy implications of the hotel industry in Singapore
Wong Kwei Cheong
;
Joseph Putti
;
Edwin Low
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Marketing strategy: a lesson from Japanese Samurai philosophy
John B. Ford
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
Matching planners to planning processes
Bert Piest
;
Henk Ritsema
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989
-
A model of similarity and its empirical test: Towards better understanding of Tourists' perceptions and choice of European vacation destinations
Ajay K. Manrai
;
Lalita A. Hanrai
;
William Lazer
;
Eric H. Shaw
;
Chow-Hou Wee
;
International Conference Series Volume IV 1989