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Browsing by Author William Lazer

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Showing results 33 to 52 of 76 < previous next >

Issue Date	Title	Author(s)
-	The history and future of 15 second commercials: an empirical investigation of the perceptions of ad agency media directors	Jerry A. Rosenblatt; Janet Mainprize; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	How long do consumers think they wait?: a study of perceived waiting times in different retail environments	Donald W. Hendon; Kamvar Farahbod; Paula J. Haynes; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	How strategic are the marketing practices of electronic firms in Singapore?	A.N. Hakam; Ooi Kheng Siong; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	Impact of import trade involvement on marketing management Practice in Nigeria	C. P. Rao; Hudson C. Nwakanma; David L. Kurtz; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	Improving consumer satisfaction through internal marketing: The experience of retail banks in Singapore and Thailand	Patriya Tansuhaj; Jim McCullough; Tan Chin Tiong; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	In-store promotions : is their effect worth promoting	Amy Rummel; John Stewart; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	Increasing exports: Implications For marketing managers	Camille P. Schuster; Theodore Fuller; William Lundstrom; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	Intellectual property rights in a global Market: a hedging strategy	Shaheen Borns; Henry W.Vanderleest; Mahmud Rahman; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	International advertising: the search for the universal appeal	Alan J.Greco; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	International sales force development: Cultural congruence and acculturation	A. Coskun Samli; James Wills; Chinfei Cheng; Kemal Ranadireksa; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	The issue of measurement comparability in cross-cultural studies: an instrument reliability assessment	Nik Rahimah Nik Yacob; Ismail Rejab; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	Japanese direct investment in east asia: the strategic implications for marketing	Donna G. Goehle; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	The legal environment of gray marketing in selected pacific basin Countries: a review of the international legal literature	Robert L. King; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	An lnvestigation of the stereotyping of foreign products by Korean consumer a multiple cue study	Jongsuk Ye; Hanjoon Lee; Chankon Kim; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	A Longitudinal study of a joint venture between a Swedish firm and an Indian partner	Syed Akmal Hyder; Pervez N. Ghauri; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	Macromarketing and Portugal: problems and prospects	Roy D. Adler; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	Managing the transition from traditional to modern retailing	Roger A. Layton; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	Marketing and the negative impact of technology transfer on third world women	Jean Larson Pyle; Leslie M. Dawson; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	Marketing research: law, ethics and public policy	Michael F. Duffy; Patricia D. Duffy; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989
-	Marketing strategy implications of the hotel industry in Singapore	Wong Kwei Cheong; Joseph Putti; Edwin Low; William Lazer; Eric H. Shaw; Chow-Hou Wee; International Conference Series Volume IV 1989

Showing results 33 to 52 of 76 < previous next >